message from the CEO

Imam Hassan Elsetohy

In the name of Allah, the Most Gracious & Most Merciful. All praise is due to Allah (SWT), who says in the Glorious Qur'an, “Whoever saves a life, it is as if (s)he saved the whole humanity” [Quran 5:32]

Peace and blessings on His Prophet Muhammad (PBUH), of whom Allah (SWT) says: “We have only sent you as a mercy to the whole of creation.” [Quran 21:107].

Dear Stakeholders of MAA, I am pleased to present to you the Annual Report of 2018.

In 2018, MAA continued its solid year-to-year performance at every front, despite the challenges faced during the past year, which I am going to share with you, driven from our transparency commitment to you MAA has successfully passed all audits conducted by different government and non-government agencies. This includes the annual independent financial auditing, a random audit conducted by both the Australian Charities and Not-for-profit Commission (ACNC) and the Department of Foreign Affairs and Trade (DFAT).

While we are here at the compliance front, I am proud to mention that MAA continued to be a top signatory of the Australian Council For International Aid (ACFID), continued to be an accredited member of DFAT and the ACNC.

Why does MAA takes compliance and risk management seriously?

It is MAA’s responsibility to ensure the donations that MAA is entrusted with, are spent according to their charitable purposes, respecting the wish of the donors. This requires MAA to put advanced design, monitoring, evaluation, reporting, accounting, technology, and riskmanagement systems in place. This gives you, as our stakeholder, the peace of mind that your donations are well and rightfully managed.

Another reason is that we at MAA aim to increase the impact of every dollar of your donation, making it more than a dollar in value and impact. Therefore, any extra admin expenses become, in fact, an investment to make the other dollar much more impactful.

At the projects front, MAA continued its support of sustainable development projects, especially projects that are centered around Permaculture, health, education, and renewable clean and ethical energy. MAA grew the support of these programs to ~AU$3.95M in 2018, up from ~AU$3.8M in 2017. However, our recognised development expenditure grew to ~AU$6.7M. This demonstrates MAA’s commitment to its clear Vision and Mission, where sustainable development sits in the heart.

Despite the financial stresses that the world is experiencing in general, and the increased number of NGOs in Australia MAA continued its revenue growth to ~AU$15.3M.

As MAA puts the safety of our donors and stakeholders first, equally putting the longer term, higher-impact sustainable development projects, there was a little price to pay, which is the increase of Admin & Accountability percentage from 6.6% in 2017 to ~8.6% in 2018. The increase of the Admin & Accountability percentage was an investment to ensure MAA’s risk management, compliance, accountability and projects’ impact stay at a world-class level for the benefit of all of MAA’s beneficiaries and stakeholders. Although the Admin & Accountability percentage increased, yet the impact of the projects’ dollar has increased even more. That is worthy to note for sure!

We look forward to your continued support for even stronger and more impactful 2019.


Yours Faithfully,
Imam Hassan Elsetohy
CEO - MAA International