MAA International

Digital Marketing Specialist

Digital Marketing Specialist

Overview

One of Australia's leading charities' is currently looking for a Senior Digital Marketing Specialist for an immediate start. The role will report to the Head of Marketing and is suitable for an experienced digital marketer who has the skills, confidence, ability and passion to take a growing charity to new international heights via various digital channels.

Essential to the role:

Highly skilled in building digital donor journeys (web and mobile), and executing challenging advertising plans as per a brief
Expert in Google SEM ads, PPC campaigns and search engine optimization
Expert in all major social media advertising and optimization
Expert in using Google Analytics and other analytics tools
Highly skilled in audience segmentation, monitoring and optimizing digital campaign performance
Tactical acumen to grow email database through acquisition campaigns and digital collaborations
Research skills related to advertising trends, competitors’ pricing and products
Quick learner of new advertising platforms and opportunities

Good-to-have skills:

HTML, basic coding, web design

Qualification & Experience:

A degree in marketing, communications or similar faculties is a must. Having a digital marketing qualification from a professional body would be a bonus.
Minimum of 3 years of experience working as a digital marketing specialist for a global company. Experience working in a charity would be a bonus.

How to Apply